Stretch Ceiling Installation in Kyiv

From offline referrals to a modern online presence

Explore the Process

Project Overview

Client

Privat construction subcontractor based in Kyiv, Ukraine

Challenges

• No previous website or digital presence

• No content strategy or clear design brief

• Wanted a sense of “premium” without overwhelming visuals

• No previous website or digital presence

• No content strategy or clear design brief

• Wanted a sense of “premium” without overwhelming visuals

• No previous website or digital presence

• No content strategy or clear design brief

• Wanted a sense of “premium” without overwhelming visuals

Needs

• Showcase portfolio of completed ceiling installations

• Add a price calculator

• Generate direct leads without relying on third parties

• Showcase portfolio of completed ceiling installations

• Add a price calculator

• Generate direct leads without relying on third parties

• Showcase portfolio of completed ceiling installations

• Add a price calculator

• Generate direct leads without relying on third parties

My work

Full-cycle design and implementation:

• UX Research & Structure

• UI Design

• Domain, Email, and Platform Setup

• Code for price calculator

Full-cycle design and implementation:

• UX Research & Structure

• UI Design

• Domain, Email, and Platform Setup

• Code for price calculator

Full-cycle design and implementation:

• UX Research & Structure

• UI Design

• Domain, Email, and Platform Setup

• Code for price calculator

Tools

• Figma (wireframes & UI)

• Weblium (CMS / builder)

• HTML CSS JS (custom calculator)

• Figma (wireframes & UI)

• Weblium (CMS / builder)

• HTML CSS JS (custom calculator)

• Figma (wireframes & UI)

• Weblium (CMS / builder)

• HTML CSS JS (custom calculator)

Competitor Analysis

Based on the competitor analysis, I shaped my website strategy around clarity, focus, and emotional appeal.

Strategy highlights based on competitor analysis:

• I kept visual calculator — simplified for clarity and speed.

• Focused on clean, premium visuals (unlike cluttered or outdated sites).

• Structured content for easy scanning and user flow.

• Avoided generic icons — used sharp visuals to match brand feel.

• I kept visual calculator — simplified for clarity and speed.

• Focused on clean, premium visuals (unlike cluttered or outdated sites).

• Structured content for easy scanning and user flow.

• Avoided generic icons — used sharp visuals to match brand feel.

A Simple and Scannable Layout

The main goal was to guide users from awareness to action

Hero block with value proposition and main CTA

Hero block with value proposition and main CTA

Hero block with value proposition and main CTA

Services AND main advantages overview.

Services AND main advantages overview.

Services AND main advantages overview.

Types of ceilings and prices per square meter.

Types of ceilings and prices per square meter.

Types of ceilings and prices per square meter.

Visual portfolio. Case study highlights with pricing.

Visual portfolio. Case study highlights with pricing.

Visual portfolio. Case study highlights with pricing.

Stages of cooperation are shown and a banner with a strong CTA to order the service.

Stages of cooperation are shown and a banner with a strong CTA to order the service.

Stages of cooperation are shown and a banner with a strong CTA to order the service.

About section with credibility. As well as feedback from clients and colleagues

About section with credibility. As well as feedback from clients and colleagues

About section with credibility. As well as feedback from clients and colleagues

FAQ to boost trust and SEO

FAQ to boost trust and SEO

FAQ to boost trust and SEO

Final CTA for measurement booking

Final CTA for measurement booking

Final CTA for measurement booking

Conveying a Sense of Premium Through Style

The client wanted to achieve a feeling of “premium” and “Ukrainianness,” which I tried to achieve without overloading visual effects.

Colors

Deep navy and warm gold as a nod to Ukrainian identity and premium feel

Fonts

Modern sans-serif for clarity and trust

Style and elements

Angled elements and shadows to echo architectural lines of ceilings

Online Price Calculator in Custom HTML

Fast, Clear, No Hassle

Instead of bulky tables — an intuitive calculator with room-by-room tabs.
Instantly shows estimated pricing without calls or forms.
Helps lower the contact barrier and builds trust.
Designed for real-life use: clients often want to calculate multiple rooms at once.
This tool increases engagement and adds real value even before speaking to a manager.

Instead of bulky tables — an intuitive calculator with room-by-room tabs.
Instantly shows estimated pricing without calls or forms.
Helps lower the contact barrier and builds trust.
Designed for real-life use: clients often want to calculate multiple rooms at once.
This tool increases engagement and adds real value even before speaking to a manager.

Instead of bulky tables — an intuitive calculator with room-by-room tabs.
Instantly shows estimated pricing without calls or forms.
Helps lower the contact barrier and builds trust.
Designed for real-life use: clients often want to calculate multiple rooms at once.
This tool increases engagement and adds real value even before speaking to a manager.

Planned Outcomes

Results & SEO Considerations

Improved Conversion

Streamlined CTAs and visual hierarchy help users act faster.

Better Online Presence

Professional site structure supports SEO and credibility.

Room for SEO Growth

Scalable content strategy with FAQ, blog, and categories.

Next Steps:

• Add analytics to track CTA clicks

• Expand FAQ and Portfolio sections with content over time

• Create blog and some useful content to improve your website's visibility in search engines

Get in Touch

Have a project in mind? Let’s talk

lana.lantvoit@gmail.com

Copied