Stretch Ceiling Installation in Kyiv

From offline referrals to a modern online presence

Explore the Process

Project Overview

Client

Privat construction subcontractor based in Kyiv, Ukraine

Challenges

• No previous website or digital presence

• No content strategy or clear design brief

• Wanted a sense of “premium” without overwhelming visuals

• No previous website or digital presence

• No content strategy or clear design brief

• Wanted a sense of “premium” without overwhelming visuals

Needs

• Showcase portfolio of completed ceiling installations

• Add a price calculator

• Generate direct leads without relying on third parties

• Showcase portfolio of completed ceiling installations

• Add a price calculator

• Generate direct leads without relying on third parties

My work

Full-cycle design and implementation:

• UX Research & Structure

• UI Design

• Domain, Email, and Platform Setup

• Code for price calculator

Full-cycle design and implementation:

• UX Research & Structure

• UI Design

• Domain, Email, and Platform Setup

• Code for price calculator

Tools

• Figma (wireframes & UI)

• Weblium (CMS / builder)

• HTML CSS JS (custom calculator)

• Figma (wireframes & UI)

• Weblium (CMS / builder)

• HTML CSS JS (custom calculator)

Competitor Analysis

Based on the competitor analysis, I shaped my website strategy around clarity, focus, and emotional appeal.

Strategy highlights based on competitor analysis:

• I kept visual calculator — simplified for clarity and speed.

• Focused on clean, premium visuals (unlike cluttered or outdated sites).

• Structured content for easy scanning and user flow.

• Avoided generic icons — used sharp visuals to match brand feel.

• I kept visual calculator — simplified for clarity and speed.

• Focused on clean, premium visuals (unlike cluttered or outdated sites).

• Structured content for easy scanning and user flow.

• Avoided generic icons — used sharp visuals to match brand feel.

A Simple and Scannable Layout

The main goal was to guide users from awareness to action

Hero block with value proposition and main CTA

Services AND main advantages overview.

Types of ceilings and prices per square meter.

Visual portfolio. Case study highlights with pricing.

Stages of cooperation are shown and a banner with a strong CTA to order the service.

About section with credibility. As well as feedback from clients and colleagues

FAQ to boost trust and SEO

Final CTA for measurement booking

Conveying a Sense of Premium Through Style

The client wanted to achieve a feeling of “premium” and “Ukrainianness,” which I tried to achieve without overloading visual effects.

Colors

Deep navy and warm gold as a nod to Ukrainian identity and premium feel

Fonts

Modern sans-serif for clarity and trust

Style and elements

Angled elements and shadows to echo architectural lines of ceilings

Online Price Calculator in Custom HTML

Fast, Clear, No Hassle

Instead of bulky tables — an intuitive calculator with room-by-room tabs.
Instantly shows estimated pricing without calls or forms.
Helps lower the contact barrier and builds trust.
Designed for real-life use: clients often want to calculate multiple rooms at once.
This tool increases engagement and adds real value even before speaking to a manager.

Instead of bulky tables — an intuitive calculator with room-by-room tabs.
Instantly shows estimated pricing without calls or forms.
Helps lower the contact barrier and builds trust.
Designed for real-life use: clients often want to calculate multiple rooms at once.
This tool increases engagement and adds real value even before speaking to a manager.

Project Scope & Status

This was a full-cycle project — from zero digital presence to a professional website with a custom price calculator, portfolio section, and SEO foundation.

The site is live and used as a digital business card. The custom calculator remains the core functional feature — allowing potential clients to estimate costs room by room without calling.

Further growth depends on content development and ongoing SEO — outside the scope of this project.

Have a project in mind?

Available for freelance projects, full-time roles, and interesting collaborations. Based in Norway, working with clients worldwide.

Email Me

Instagram

Medium

Have a project in mind?

Available for freelance projects, full-time roles, and interesting collaborations. Based in Norway, working with clients worldwide.

Email Me

Instagram

Medium